Business owners understand for a fact that branding is the life blood for the existence of a business. Without selling , people will not understand about the existence of a business. If you are a business owner without an branding, people wont know about your products or services.

The same thing holds true in e-commerce. A business internet site needs advertising. How to market an e-commerce website is the target of many webmasters in order to generate visitors and in turn to make sales.

Outside the online world, business ads take in many different forms such as television ads, radio ads, print ads through newspaper and magazine ads, flyers, billboards, word of mouth and so on.

In the online world, advertisements also exist in many different forms such as window ads, banners, portal links, search engine ads, viral branding, e-mail ads, and a lot more. Of course, as a general rule, advertisements are intended to convey the message of a business regarding their products or services.

But today, a new form of branding is also starting to grow in the online world. It is called micro selling . Funny as it can seem, it just involves a few pixels such as a 10 x 10 pixel hence it is also called a pixel advertisement . In this case how do you think will it be able to convey an ad? What communication can you place in such a small space? Should we absolutely need a magnifying glass or a microscope to read a micro advertisement ?

Micro branding may have started in England from a student who was trying to earn an income for college. The micro ad is simply a link to a certain internet site . Suppose a website that deals on grandfather clocks, or maybe any native american indian artifacts, or any other products and services would buy a 10 x 10 pixel which links directly to their site from a high page ranked homepage of another site, do you think they could be seen by the readers or the visitors of that page ?

Maybe many of you would say a big "NO"! However, it might be possible for visitors to click this hyperlink out of curiousity. Other questions that we need to satisfy includes other possible advantages of a micro ad. Would it be possible that it might pass on a popularity rating or a page rank from a high page ranked page ? Or would it have disadvantages such as linking to a free for all (FFA) internet page ?

There is still so much for us all to discover and explore the subject of micro promoting. Whatever the answers there could be for every possible questions, your guess is just as grand as mine.