It seems like Alex Tew, the 21 year old that came up with the concept of MDH (MillionDollarHomepage.com) and pixel advertising, really created more then just a certain way to build a quick buck for himself. He struck a cord and maybe even fulfilled a desperate absolutely need. A quick review of the Internet today reveals hundreds of sites that have mostly duplicated his page with some variations. Some of the sites utilize custom built scripts that allow the users to select the pixel on an interactive grid, some are allowing animated gifs and others are just clones.

I tried explaining this to a friend in the business and he had a problem information the point of Pixel Advertising. As I explained the new phenomenon I understood what this new "brand" of advertising is all about.

Pixel branding is a low cost way of marketing. Lets face it, Search Engine Advertising is becoming more costly and media is getting very expensive. Sites have gotten a whiff of the Internet "revival" and they want to generate up for post "bubble" down instant. Advertising for small/medium businesses and online hobbyists is not effortless .

Second, in terms of Search Engine Optimization there is some assessment of value to a hyperlink from the home page of a site with a page rank, although that may also be debated. There is a dazzling chance that unless the Pixel advertisement is relevant somehow, Google will not give it too many points.

Finally, the ongoing evolution of the interactive web. I think that more and more people wish to take an active part of the evolving Internet. As the barriers to publishing content and launching ideas online is reduced (Blogs, Podcasts and more) we will see more initiatives where the audience will provide the content and "online buzz". Viral marketing is after all the best form of branding and is at the core concept around which the Internet was built.

So, to proverb Alex Tew, if you still want to "be a part of Internet history", this is a Guide to Pixel Advertising:

1. No Redirects. Make sure the hyperlink from the grid is a writing backlink . Many of these sites are using dynamic redirection and the backlink is not a direct one.

2. Page Rank of the Pixel grid. If the page has a page rank its a grand beginning, if its PR4 or above even better.

3. Pixel grid theme. Is the pixel board themed is it targeting a particular country? Geo targeting can be dazzling here and may help target your traffic and reach a particular market. These types of sites have made local offline news in the past and may receive some free of price buzz publicity helping out the advertisers.

4. Look and feel. As always we look for the nice packaging and although these are simple sites they should have a clean professional look.

5. Stats are nice. Some of these pixel sites might actually have site stats on the home page which might add their Google and Alexa ranking and even some form of site visitors data .

6. This is a gamble. In terms of selling this is a small investment. Expect that nothing will come of it and have a nice instant with the acquired skill . Set a budget and spend intelligently .

7. Use it as a selling tool. Bring it up as a topic of discussion on your blog. As the buzz continues so will the total focus your pixels will be acquiring. Some of the pixel grids are collecting for charities and this might be a sizeably workable way to contribute as well.